About Wildcraft

Started by a group of friends as a hobby in late 90s, Wildcraft has come a long way.

Wildcraft is known today for providing quality Outdoor gear & Adventuring equipment for India’s young and the restless.

After the initial years & an exploratory phase, it was year 2007-08 that the core team put in place the brand outreach plan & operations were scaled up. With a clear thrust on design & distribution, Wildcraft Gear is available in over 40 Exclusive Stores, an extensive network of over 100 Shop-in-Shops & over 500 multi-branded stores across over 50+ key Indian cities.

Wildcraft offers a diverse set of multi-purpose products, based upon the ethos developed basis pursuit of the great outdoors - Functional, Light Weight, Weather Resilient & Reliable.

The product repertoire includes Outdoor Gear (backpacks, slings, duffels, accessories, etc. - gear for everyday outdoors - campus, work & travel), Adventuring Equipment (Tents, Sleeping Bags, Rucksacks, Accessories, Hiking shoes, etc. - gear for outdoor pursuits), and Active Wear (Polypro, Rain Wear, Wind layers, Jackets, Thermals, etc. - apparel for active outdoors)

Wildcraft currently is India’s #1 outdoor and adventure brand having established a category that is unique in the Indian market. Having served over a million customers in a relatively short span, Wildcraft is aptly poised to leap-frog the huge Indian Outdoor opportunity.

The Core Team

Wildcraft’s strength lies in the people that drive it. Their expertise at what they do, and their urge to explore and push boundaries.

 Dinesh KS
dinesh@wildcraft.in

With the distinction of being one of India’s adventure sport pioneers, Dinesh brings with him a wealth of experience about the outdoors. A firm believer in how outdoor & adventure pursuits build character, Dinesh is a certified instructor in climbing and mountaineering from the National Outdoor Leadership School (NOLS), USA. An engineering graduate with experience in product design to boot, Wildcraft has always been his passion.

 Gaurav Dublish
gaurav@wildcraft.in

A classic example of a dream-chasing professional, Gaurav gave up a lucrative career at Standard Chartered to join a fledgling outdoor gear & adventuring equipment firm because it sounded like a job which had a real soul. Spearheading Wildcraft’s sales and marketing effort, Gaurav puts his product & channel management expertise to use in entering new markets and consolidating existing ones. His keen understanding of the segment needs is reflected in Wildcraft’s product management, sales & marketing strategy.

 Siddharth Sood
sid@wildcraft.in

To run a business you need the left-brain precision and process orientation that only someone like Siddharth brings to the table. Passionate about finance, IT and operations, Siddharth was a Chief Financial Officer at General Electric with stints across the world. He was also the Head of Service Delivery for Hewitt Associates in Malaysia. At Wildcraft he manages the money that fuels the passion for the outdoors!