Now we don’t know if you’re a Tamil movie buff, but here’s a movie you must not miss! Presenting AVM Productions’ latest potboiler ‘Vettaikaaran’ (The Hunter). Complete with thrills, chills, stunts, action sequences and all the razzmatazz associated with a small-town boy who comes to the big bad city to purge it of all its evils. Yes, there are baddies that get the pulp thrashed out of them and beauties who are wooed with the song and dance that is pure, unadulterated Kollywood.

So now you ask, “What does all of this have to do with Wildcraft, which purports to be India’s best loved outdoor and adventure gear brand?” You may even scratch your head, in bemusement that we appear to be excited about this, though the only thing outdoorsy about this movie is the fact that they have an outdoor location in Rajahmundry in Andhra Pradesh!

We’ll tell you why! It is because the movie stars a Wildcraft daypack! We kid you not, Vijay, the superstar sports the daypack backpack; good for a day-trek, or for carrying around your stuff around the city for the day!

Clearly, our daypack is headed for superstardom!