Check out this video of the “MTV Gear by Wildcraft” launch event in Bandra, Mumbai -Actress Jaqueline Fernandes, Vj’s Ranvijay, Bani J and Ayushman launched stylish “bagful of Mtv’s Style” by wiildcraft. Mtv and Roadies range of bags and adventure gear are trendy, colourful, youth oriented

We got great news for you: Bollywood actress Jacqueline Fernandez, along with MTV’s very own heartthrobs Rannvijay, Ayushmann & Bani J launched a range of Wildcraft gear co-branded with MTV in Mumbai on 22 July 2010. The range consists of vibrant and funky travel & adventure bags, duffel bags, laptop bags and tote bags. The range also comprises a special ‘Roadies’ line that includes bags as well as adventure gear for riding, hiking and cycling as well as other outdoor equipment including a cool range of sleeping bags and tents. The range, which flaunts real ishtyle (you gotta see it to believe it), was launched at the Wildcraft store in Mumbai.

The range is priced between Rs 745 and Rs 2,995 and is available across exclusive Wildcraft stores as well as modern trade shop-in-shops. The creative inspiration of this outdoor range comes from MTV’s Streetmuse concept of fashion products. Each product has at least one unique functional element, thus making the range an exciting mix of style and functionality. Viacom18 Senior VP consumer products and communications Sandeep Dahiya who is responsible for the MTV brand said, “We are excited to partner with Wildcraft to enter into yet another important category in the youth space. What makes this range unique is the mix of innovative product features with international creative & design elements.”

Combining contemporary urban designs with Wildcraft’s exceptional workmanship, the range is sure to capture your imagination. So, get out there on the first opportunity you get and look out for the MTV-Wildcraft gear – we know it will make you sing with joy!

The media extensively covered the launch. To catch up with what some of them are saying you could look up the following links: Times of India, IndiaGlitz, IndianTelevision.com, Exchange4Media.com

13 July 2010 - The weather in Leh is awesome. The team is busy with preparations. We have spent all our time in food purchases, hiring equipment and reporting to local authorities like District Magistrate, Army HQ and the police. There is expectation and excitement in the team as it readies to proceed for the mountains on15 July via Kargil. Tangole will be the last road head.

The moment I can, I’ll post details of my team – which I am certain will be of considerable interest to you. For the moment, I am signing out and will report on our progress once the initial excitement has died down a bit.

Take care

Rupesh Khopade, Team Leader, Nun Expedition