Chea Chea Marak has been signed in by WILDCRAFT India Pvt Ltd as their Brand ambassador.

Chea Marak was just about six years old when her family went by a rock climbing wall at a fair. Before anybody knew it, she was half-way up the wall sans a harness. This incident brought her propensity for climbing to her parents’ and others attention.

Eight years hence, Chea is still climbing!

She bagged the gold at the 14th National Sport Climbing Championship, hosted by the Indian Mountaineering Foundation at Delhi. In August 2009, Chea represented India at the Asian Youth Cup in Bali and brought home a silver.

Wildcraft is proud to be able to help Chea achieve her goal: “To be a world Champion”!

Way to go Chea!

In August 2009, a clutch of outdoor professionals and enthusiasts embarked on what was to become a ride of a lifetime when then enrolled for the Wilderness First Responder, an 80-hour intensive course of handling medical emergencies in the wild. Organized by Wildcraft in association with the National Outdoor Leadership School (NOLS) in Wyoming, USA this course equips you with a system and the skills you can rely upon when they you need to respond to a medical situation when conventional care may not be available.

Now we don’t know if you’re a Tamil movie buff, but here’s a movie you must not miss! Presenting AVM Productions’ latest potboiler ‘Vettaikaaran’ (The Hunter). Complete with thrills, chills, stunts, action sequences and all the razzmatazz associated with a small-town boy who comes to the big bad city to purge it of all its evils. Yes, there are baddies that get the pulp thrashed out of them and beauties who are wooed with the song and dance that is pure, unadulterated Kollywood.

So now you ask, “What does all of this have to do with Wildcraft, which purports to be India’s best loved outdoor and adventure gear brand?” You may even scratch your head, in bemusement that we appear to be excited about this, though the only thing outdoorsy about this movie is the fact that they have an outdoor location in Rajahmundry in Andhra Pradesh!

We’ll tell you why! It is because the movie stars a Wildcraft daypack! We kid you not, Vijay, the superstar sports the daypack backpack; good for a day-trek, or for carrying around your stuff around the city for the day!

Clearly, our daypack is headed for superstardom!