We got great news for you: Bollywood actress Jacqueline Fernandez, along with MTV’s very own heartthrobs Rannvijay, Ayushmann & Bani J launched a range of Wildcraft gear co-branded with MTV in Mumbai on 22 July 2010. The range consists of vibrant and funky travel & adventure bags, duffel bags, laptop bags and tote bags. The range also comprises a special ‘Roadies’ line that includes bags as well as adventure gear for riding, hiking and cycling as well as other outdoor equipment including a cool range of sleeping bags and tents. The range, which flaunts real ishtyle (you gotta see it to believe it), was launched at the Wildcraft store in Mumbai.

The range is priced between Rs 745 and Rs 2,995 and is available across exclusive Wildcraft stores as well as modern trade shop-in-shops. The creative inspiration of this outdoor range comes from MTV’s Streetmuse concept of fashion products. Each product has at least one unique functional element, thus making the range an exciting mix of style and functionality. Viacom18 Senior VP consumer products and communications Sandeep Dahiya who is responsible for the MTV brand said, “We are excited to partner with Wildcraft to enter into yet another important category in the youth space. What makes this range unique is the mix of innovative product features with international creative & design elements.”

Combining contemporary urban designs with Wildcraft’s exceptional workmanship, the range is sure to capture your imagination. So, get out there on the first opportunity you get and look out for the MTV-Wildcraft gear – we know it will make you sing with joy!

The media extensively covered the launch. To catch up with what some of them are saying you could look up the following links: Times of India, IndiaGlitz, IndianTelevision.com, Exchange4Media.com

Now we don’t know if you’re a Tamil movie buff, but here’s a movie you must not miss! Presenting AVM Productions’ latest potboiler ‘Vettaikaaran’ (The Hunter). Complete with thrills, chills, stunts, action sequences and all the razzmatazz associated with a small-town boy who comes to the big bad city to purge it of all its evils. Yes, there are baddies that get the pulp thrashed out of them and beauties who are wooed with the song and dance that is pure, unadulterated Kollywood.

So now you ask, “What does all of this have to do with Wildcraft, which purports to be India’s best loved outdoor and adventure gear brand?” You may even scratch your head, in bemusement that we appear to be excited about this, though the only thing outdoorsy about this movie is the fact that they have an outdoor location in Rajahmundry in Andhra Pradesh!

We’ll tell you why! It is because the movie stars a Wildcraft daypack! We kid you not, Vijay, the superstar sports the daypack backpack; good for a day-trek, or for carrying around your stuff around the city for the day!

Clearly, our daypack is headed for superstardom!

Wildcraft’s Dinesh KS pens his thoughts in today’s DNA on outdoor adventures.

Just get out

Are you out of your mind? You are in no shape to clamber over hills!” As a first time trek enthusiast, I’m sure you’ve heard this line before. Somehow most people think you have to be a cross between a body builder and a marathon runner to be an outdoor lover. Or you have to be a mountain goat, have the temperament of a sherpa to lug stuff all over the landscape, and generally be skilled with outdoor survival.

But nothing could be further from the truth. Sure, the first time you climb a mountain your body will revolt. Your lungs will burn, your muscles will put you through punishment far worse than you might have experienced. And yes, you will have trouble pitching the tent and getting dinner going. But then there will always be something intangible that will drive you ahead. Your belief in yourself.