Chea Chea Marak has been signed in by WILDCRAFT India Pvt Ltd as their Brand ambassador.

Chea Marak was just about six years old when her family went by a rock climbing wall at a fair. Before anybody knew it, she was half-way up the wall sans a harness. This incident brought her propensity for climbing to her parents’ and others attention.

Eight years hence, Chea is still climbing!

She bagged the gold at the 14th National Sport Climbing Championship, hosted by the Indian Mountaineering Foundation at Delhi. In August 2009, Chea represented India at the Asian Youth Cup in Bali and brought home a silver.

Wildcraft is proud to be able to help Chea achieve her goal: “To be a world Champion”!

Way to go Chea!

Step out for a bit

Are you out of your mind? You are in no shape to clamber over hills!” As a first time trek enthusiast, I’m sure you’ve heard this line before. Somehow most people think you have to be a cross between a body builder and a marathon runner to be an outdoor lover. Or you have to be a mountain goat, have the temperament of a sherpa to lug stuff all over the landscape, and generally be skilled with outdoor survival.

But nothing could be further from the truth. Sure, the first time you climb a mountain your body will revolt. Your lungs will burn, your muscles will put you through punishment far worse than you might have experienced. And yes, you will have trouble pitching the tent and getting dinner going. But then there will always be something intangible that will drive you ahead. Your belief in yourself.

Wildcraft’s Dinesh KS pens his thoughts in today’s DNA on outdoor adventures.

Just get out

Are you out of your mind? You are in no shape to clamber over hills!” As a first time trek enthusiast, I’m sure you’ve heard this line before. Somehow most people think you have to be a cross between a body builder and a marathon runner to be an outdoor lover. Or you have to be a mountain goat, have the temperament of a sherpa to lug stuff all over the landscape, and generally be skilled with outdoor survival.

But nothing could be further from the truth. Sure, the first time you climb a mountain your body will revolt. Your lungs will burn, your muscles will put you through punishment far worse than you might have experienced. And yes, you will have trouble pitching the tent and getting dinner going. But then there will always be something intangible that will drive you ahead. Your belief in yourself.