Here is another Brand new video for all you Adventure fans. If you still don’ have a Wildcraft gear with you, then you are definitely missing out on a lot !

Have you seen the new Wildcraft Ad? Let us know what you feel about this Ad

Perhaps that’s why she was chosen to launch a range of MTV gears by Wildcraft, one of India’s leading bags and adventure gear companies. The range features laptop bags, backpacks, duffels, gym-bags and totes. And also includes a ‘Roadies’ line that comprises ultra-functional outdoor adventure bags, tents and sleeping bags. “It’s a great mix of style and functionality. I especially like the graphics and the unique mix of colour palates,” said Jacqueline.

Available in bright and neutral colours, the concept came from MTV’s Streetmuse concept of international fashion products, born out of a desire to highlight unique urban landscapes around the world. A delighted VJ Rannvijay said, “I am a complete outdoor person and therefore always on a lookout for bags that cater to that side of my routine. Now, I don’t have to go hunting for them.” Commenting on the range, Sandeep Dahiya, Senior Vice-President, Consumer Products, Viacom18, said, “Style is the second skin for generation MTV. This range has therefore been developed to provide them with stylish options across all usage points.” The range is available across all the exclusive Wildcraft stores and the key modern retail format shows.

News Article source : http://timesofindia.indiatimes.com/entertainment/tv-/Jacqueline-launches-MTV-gear/articleshow/6200552.cms

The range is priced between Rs 745 and Rs 2,995 and is available across exclusive Wildcraft stores as well as modern trade shop-in-shops. The creative inspiration of this outdoor range comes from MTV’s Streetmuse concept of fashion products. Each product has at least one unique functional element, thus making the range an exciting mix of style and functionality. Viacom18 Senior VP consumer products and communications Sandeep Dahiya who is responsible for the MTV brand said, “We are excited to partner with Wildcraft to enter into yet another important category in the youth space. What makes this range unique is the mix of innovative product features with international creative & design elements.”

Combining contemporary urban designs with Wildcraft’s exceptional workmanship, the range is sure to capture your imagination. So, get out there on the first opportunity you get and look out for the MTV-Wildcraft gear – we know it will make you sing with joy!

The media extensively covered the launch. To catch up with what some of them are saying you could look up the following links: Times of India, IndiaGlitz, IndianTelevision.com, Exchange4Media.com

Chea Marak was just about six years old when her family went by a rock climbing wall at a fair. Before anybody knew it, she was half-way up the wall sans a harness. This incident brought her propensity for climbing to her parents’ and others attention.

Eight years hence, Chea is still climbing!

She bagged the gold at the 14th National Sport Climbing Championship, hosted by the Indian Mountaineering Foundation at Delhi. In August 2009, Chea represented India at the Asian Youth Cup in Bali and brought home a silver.

Wildcraft is proud to be able to help Chea achieve her goal: “To be a world Champion”!

Way to go Chea!

To reach out to the price/value sensitive market we have tried to re-engineer the range with ENHANCED Value Proposition & LOWER Price to Consumer.

There are
- 5 series, 4 colors each
(35% Black, 25% Blue, 25% Grey & 15% Red)
Apart from this we are packaging 5 accessories:
- Wiki Lunch Bag (Aesthetic & Value for money)
- Bottle & Sipper (650ml with Anti Choke mechanics)
- Wallet (handy accessory for teens)
- Carabiner Keychain (existing model)
- Pencil Pouch (existing model)